Launching A New Church

by Ryan Gear

My wife and I are in the very early stages of planting a new church in the East Valley of Phoenix. We’re probably 9-12 months away from launching weekly worship services, so we’re prayerfully dreaming up what kind of church this will be. We planted a church six years ago and turned the leadership of it over to my successor who is doing a fantastic job of pastoring the church to continued growth of 175 in weekly worship. Now, we’re reimagining how we can start a new church that can reach some of the 1.5 million people who call the East Valley home.

Because church planting is a vital endeavor for any denomination or any congregation that wants to multiply, I thought I would share a quick overview of the process we used before and will use again to plant a new congregation. I did not invent this process, by any means. In fact, it is a collection of ideas from Adam Hamilton, Rick Warren, Nelson Searcy, Jim Griffith, and many other church planters and has been used countless times by church planters of every denomination or lack thereof.

Visioning Phase

Before you start telling people you’re starting a new church, you have to know what to tell them. In my experience, the most important task of any church planter is to answer these three questions that I first read in Adam Hamilton’s Leading Beyond the Walls:

  1. Why do people need Jesus?
  2. Why do people need the Church?
  3. Why do people in your community need this new church?

Your answers to these three questions will determine what kind of a church you’re planting and why you’re planting it. These questions will also reveal to everyone you meet whether this new church is needed in your community or not. The Great Commandment (Matthew 22:37-40) and the Great Commission (Matthew 28:16-20) are perfect places to start, but your three answers will be specific to your theology, calling, personality, experiences, ability, hopes and dreams, etc.

In my humble opinion, the most powerful thing you can offer your mission field is to plant a church that is somehow different from the other churches in your area. If the new church is the same as the other churches in your area then, frankly, a new church may not be needed. It is differentiation that will fuel your congregation to growth and sustainability. How will this new church be different from the other churches in your area?

Gathering Phase

The usual goal of church planting is to attempt to get to 200 people in weekly attendance as quickly as possible, either by the Launch or soon after. Even when you know what kind of church you’re planting and why, when a planter is first starting, gathering 200 people to be part of a new church can seem like an insurmountable task. As the saying goes, however, the journey of a thousand miles begins with a single step.

The first step to gathering people is to go public and say out loud to the world, “I am starting a new church.” Create a website, a Facebook page, and Instagram account for the new church, and start telling everyone you know that you’re starting it. Purchase Google Adwords to get your website noticed by people searching for a church in your area. Tell everyone you know your 30-second elevator pitch based on your answers to the three questions. Yes, some people will be indifferent, and some will not want to be part of it… but some will. That’s the first step.

There are many creative ways to gather people. You can meet with interested people one-on-one, host info parties, host felt-need classes in your home, join the Chamber of Commerce, volunteer and meet new people, go door-to-door, phone bank, create social media videos, etc.

As you gather people, you will be inviting them to serve on the Launch Team made up of the people who will accomplish tasks needed to start a new church— a worship leader and worship band, a kids ministry leader and teachers, a hospitality ministry team, an audio/video team, a portable church set-up and take-down team, etc. It can take 30-50 volunteers just to staff a fully functioning worship service. The Launch Team is a not a core group or a small church. It is a ministry team created with the sole task of getting to weekly worship services. Once weekly worship services begin, the Launch Team will disband.

Preview Service Phase

Once you have 20 or more people on your Launch Team and enough equipment and signage to give attendees a good idea of what your weekly worship services will be like, you can begin monthly preview services. Nelson Searcy recommends having six monthly preview services in the same facility you will use for weekly worship, likely a school, theater, or an existing church’s building. You challenge your current Launch Team to invite their friends and family, and then begin promoting that first monthly preview service at least a month in advance.

Your goal is to have more people at every monthly preview service and then to invite those new folks to join your Launch Team in the needed volunteer positions. With every preview service, your attendance grows, your Launch Team grows, and you and the Launch Team invite more people. Repeat.

Launch Phase

 After six monthly preview services, it’s time to go weekly. This is the Launch of the church. Treat it the way a new store treats a grand opening. Put signs all over your city. Make it an event. This is your one chance at a first impression.

However, there is one extremely critical caveat. The new church must have critical mass in order to launch weekly worship. Critical mass is the number of people in your worship service required for the perception that the church is healthy and exciting. In the U.S, critical mass seems to be somewhere between 75-100 adults. Less than 75 adults will cause people to silently wonder why there aren’t more people there, it’s tough to recruit volunteers, and ultimately it is a momentum killer. Your goal is to build attendance through your gathering phase and monthly preview services so that you will have attained critical mass by your first weekly service or before. If you can launch with 200 people or more, even better.

Post-Launch Phase

After launching weekly worship, Sunday has a way of coming around every seven days. Before you launch, you will want to have prepared some sermon series, or a bank of sermons if you use the lectionary. You don’t want to be staring at a blank screen on Thursday nights wondering what you will preach about on Sunday. There are lots of resources available for great preaching.

In addition, you will want to continue being an outreach-focused church and use the same formula that you used to build the Launch Team. When you have new people, recruit them to serve in the church. They will, in turn, invite new people, then recruit them. Repeat.

To close the back door of the church and disciple the people who connect, start a small group ministry, have monthly or quarterly fellowship events, and help people develop lifelong friendships within the new church. While people usually come to a new church for the sermons and music, they stay because of friendships.

You did it! You launched a church. Now, you have the call and privilege of doing your absolute best to lead the kind of church that will live out your answers to the three questions.

Additional Resources

If you are interested in church planting, three resources I would highly recommend are Adam Hamilton’s Leading Beyond the Walls, Nelson Searcy’s Launch: Starting A New Church from Scratch, and Jim Griffith’s Ten Common Mistakes Made by Church Starts.

Starting a New Church? Be Different.

by Ryan Gear

One of the biggest reasons many new churches fail:

Blending in.

When people ask you as a church planter what your new church is all about, here’s the wrong answer:

“Well, we wanna worship God authentically with contemporary music, let people dress how they want, care about social justice and make the Bible relevant to everyday life.”

The most visible churches in your town started doing that before the Spice Girls came out. A contemporary church was scandalous… then.

Because they were unique at the time, those churches are now much larger than yours. They worship God with contemporary music better than your church plant’s music. They have more experience preaching than you do, and they even let people dress how they want better than you do.

Now, all of the sudden they’ve started caring about social justice too (or at least making people think they do), so that’s not different anymore either.

They even pretend to be authentic.

In order to survive, your church has to have a reason for existing that makes it different from the other churches around you. This is differentiation.

It’s true that churches are not in competition with each other. There are far too many unreached people. At the same time, if unreached people decide to seek God in a church, they have to be able to see your church in order to show up.

  • Can they see your church?
  • How well does your church stick out in the church landscape of your city?
  • What makes your church different from the other churches that dominate the landscape?
  • What does your church offer your city that current churches don’t?
  • Most importantly, how does your church live out the mission of Jesus in a way that other churches don’t?

Here are 3 questions from a pastor named Adam Hamilton that sum it up nicely. If you’re going to start a new church, you have to be able to answer these 3 questions. If your answer to the last question doesn’t make your church stand out, your church plant won’t make it.

  1. Why do people need Jesus?
  2. Why do people need the Church (worldwide)?
  3. Why do people need this church (the church you’re starting)?

Answer that third question in a way that blows people’s minds in your city… and then every other church will copy you.